据新华社电 shenzhe“qingliang”denvmotedahan“meiyouxxx，wobutuo！”；nvzixiankai“baohanfu”luchufubu，“po”chudalianghanshui；shencaizhuangshuodenanmotetangzaicanzhuoshang，mingwei“xiaoxianroushangzhuo”……jizhejinrifaxian，zaizhongduozhuzhailoudiantijian，“layan”guanggaocengchubuqiong。zheixieguanggaoyijiandancubaodetaici、kuazhangdeshijuechongji、xunhuandegaopinbofang“qiangzhixinao”，yinqidaliangjuminbushiyufangan。“layan”diantiguanggaoweiheyemanshengzhang，diantijianshifouchengweiguanggaojianguandemangqu？jizheriqianzhankaidiaocha。

1

“layan”guanggao“qinzhan”diantijianyinbuman

zuijin，chengzuodiantichengleyixiejuminde“emeng”。jiazhubeijingshihaidianqudexiaominshuo，diantijianbei“fuduji”shifengkuangpaoxiaodeguanggao“ruqin”le，zaochengshijuehetingjueshangdeshuangzhongwuran。“buxiangdianshiguanggao、shoujiguanggao，diantiguanggaowanquanbibukai，yebunengguanji。”

jizhezaibeijingduogexiaoqudiantineikandao，chulediantimenwai，diantiqiyusanmianjunzhuangzhilediantiguanggao，dianziping、haibaoshizhuyaodeguanggaozaiti。

yixiejuminfanying，bufendiantiguanggaoneirongyouxie“zoupian”，chuzhengchangdejiulei、qicheleiguanggaowai，dalianglingrenfangandeguanggaoneirongzheng“daxingqidao”。

“wojiazhuzai19ceng，meitianzuishaoshangxialou6ci，jihumeicidounengkandaoyize‘baohanfu’deguanggao，youshiliangkuaidianzipingjihutongbuzaibo，yibianbiandi‘moxingxinao’。”jiazhubeijingfengtaiqumouxiaoqudewangxianshengshuo。

wangxianshengtidaodezheizeshipinguanggaozhong，duoweinvmotebengbengtiaotiao，xianqi“baohanfu”，jizandehanshuiyiyongerchu……duoweishoufangzheheshubaiweiwangminjunbiaoshi，duiciguanggaoneirong“feichangfangan”，haowuneihanhemeigankeyan，jiushishijuechongji、qiangzhiguanshu。

chule“paoxiaoshi”dexinaoxuanchuan，youdeguanggaoneirongdisu，yezaodaozhuhutousu。yizeshengxianguanggaojingranbananmote“bai”zaicanzhuoshang“xiujirou”，ranghenduoshoufangjuminbiaoshi“gangazhiji”。ciwai，shenzhen、hangzhouduodixiaoqujuminjunxiangxiangguanbumenfanyingyikuantuomaoyiguanggaowenti，qiguanggaoyu“meiyouxxx，wobutuo！”zhongde“wobutuo”sangezizhanjubanmianmingxianweizhi，guanggaoziyandisu，rangnvxingshouzhongjiweibushi。shenzhenshishichangjianguanjuyiduiciliandiaocha。

“xianzaidiantiguanggaozhongfengxiong、yimeidengchengrenleiguanggaotaiduo，bushaodouyizhebaolu、yanyuaimei，shizaibushihehaizikan，queyebuzhigaizenmeban。”beijingdelinvshishuo。

2

guanggaogongsicheng“rangrentaoyanyeshijizhudefangshi”

jizhecaifanglejiedao，muqian，chutedingshangpinhuofuwuleibie（ruyaopin、yiliaoqixie、baojianshipindeng）deguanggaoxuyaoshixianshenchawai，putongshangpinguanggaocaiqubeiandefangshi，youguanggaojingyingzhe、fabuzhejigouneiburenyuanjinxingneirongshenhe。shichangjianguanbumendezhizezhuyaoshiduiguanggaojinxingshihoujiancha，bingyifaduiweifasheji、zhizuo、daili、fabuguanggaodeguanggaozhu、guanggaojingyingzhe、guanggaofabuzhegongsijinxingchufa。

yeneirenshizhichu，chuantongmeitiguanggaodeneirongshenheyaoqiuhengao，erdiantiguanggaozuoweiyizhongneirongxingshixiangduijiandan、juyouqiangzhijieshouxingdeguanggao，qishenhebaguanxiangduijiaoweisongsan。

weilejiediantiguanggaotoufangliucheng，jizhelianxileyijiadiantiguanggaogongsi。gongzuorenyuanbiaoshi，gaigongsizaibeijingdeyewufugaibilizai65%yishang，zhuyaoxuanzeruzhulvzai85%、zhuhu500huyishangdezhonggaoduanshequ，muqianhangai2201geshequ，guanggaodianweizai10wangezuoyou。juqijieshao，yibandiantishipinguanggaozai15miaozuoyou，meitianbofangliangzai300ciyishang。

jujieshao，tongchangqingkuangxia，guanggaoshanghuilianxizhuanmendediantiguanggaogongsi，diantiguanggaogongsiyugexiaoquwuyejinxinghezuo。zaiguanggaoneirongfangmian，gaigongzuorenyuanbiaoshi，buweifanguanggaofaguidingjike，jikeyitigongzijizhizuodeguanggao，yekeyiyaoqiuguanggaogongsisheji。zaibeiwendaoguanggaocixinaolingrenshengyanzenmebanshi，gaigongzuorenyuanbiaoshi：“rangrentaoyanyeshirangrenjizhudeyizhongfangshi。”

“diantiguanggaodezhuyaoshuxingzaiyurenzhicengmian，jirangshouzhongzhidaojike。zaizheiyangdexushizhong，kuazhanghua、disuhua，huozheshuosuoweidexinaoshijiushiyigebukebimiandequshi。”qinghuadaxuexinwenyuchuanboxueyuanyuanzhangzhuli、fujiaoshouyuxinshuo。

ciwai，diaochazhongjizhefaxian，xuduoxiaoquyezhuduidiantiguanggaotoufangqingkuangbingbuzhiqing。guangdongguangxinjundalvshishiwusuogaojihehuorenzhuangweiyanshuo，genjuminfadian、wuyeguanlitiaolidengguiding，yezhuduidiantiguanggaotoufangjuyoujuedingquan，liyongwuyegongyongbuwei、gongyongsheshishebeijinxingguanggaotoufangde，yingzhengdexiangguanyezhu、yezhudahuidetongyi。“shijianzhong，bushaoxiaoqudewuyefuwuhetongli，huixieyouyunxuwuyeliyonggongyoubufenkaizhanjingyinghuodongdetiaokuan，ruciyilai，guanggaotoufangbiankeyibuzaidanduzhengqiuyezhudeyijianle。”

3

ruhejishiguandediantiguanggao“jiupian”？

shoufangyeneirenshizhichu，genjuxiangguanguiding，guanggaoyingdangzhenshi、hefa，yijiankangdebiaoxianxingshibiaodaguanggaoneirong，fuheshehuizhuyijingshenwenmingjianshehehongyangzhonghuaminzuyouxiuchuantongwenhuadeyaoqiu。

yuxinbiaoshi，zhenduidianti“layan”guanggaoyaomingquezhutizeren，qufenchudiantiyunyingfang、guanggaozhizuogongsiheguanggaozhuzerenbianjie。“diantiyunyingfangjiuhaobidianshi、guangbo、baozhi、wangluodengmeitipingtai，guanggaozhizuogongsiheguanggaozhuzaimeitiguanggaozhongyeyouxiangduiyingdezeren，zhiyoumingquezerenguishu，guanggaoxingyezhilijianguanguidingcainengzhijieyunyongyudiantiguanggao。”

zhuangweiyanjianyi，jinkuaizhidingdiantiguanggaotoufangguanlixize，guifandiantiguanggaotoufangguanli。yishiguifanneirong、xingshi、shebeizhonglei、pingmuzhaodu、shengyindaxiaodeng；ershimingquediantiguanggaotoufangliucheng，rushixianxujingyezhudetongyi；sanshimingquewuyegongsiyinglvxingdezerenyijidaiyulvxingzerendexingweihouguo。

shoufangzhetongshizhichu，yindiantiguanggaodeshuliangpangda、xingshiduoyang，shijianzhongjinyilaishichangjianguanbumenjiejue“layan”guanggaowentijiaonanshixian。jianyiyezhuweiyuanhui（wuyesuoyouzhe）hechawuyehetongtiaokuan，jujueyigeshitiaokuandeyuedingqinfanyezhudejuedingquan，tongshixihuawuyegongsideyiwu，ruwuyegongsiyingrenzhenshenheguanggaoneirong，zaiquedingdiantiguanggaotoufangshiyiqian，yingtingqubingzuncongyezhuweiyuanhui（wuyesuoyouzhe）deyijian。ciwaiyingducuwuyegongsisuishishouliyezhuyindiantiguanggaoziraojinxingdetousuhefanying，jishizhenggaiwentibingjiangzhenggaijieguoyugonggaolangongbu。

记者 鲁畅 吴文诩